Two women and a man are talking besides a huge sculpture in Munich.

Convention Bureau

MICE Destination Munich

Munich is the capital city of Bavaria; an ultra-modern business city which is home to three universities and 1.5 million inhabitants. It is also a city with a notable zest for life, a tradition of hospitality, and a cosmopolitan outlook. Located on the Isar river, this is a dream city in an ideal location for event planners.

10 Reasons Why Munich Is a MICE Destination

  • Easily accessible from around the world

    Munich Airport connects the city to numerous international destinations, and Munich is also easily accessible via the European rail network.

  • Efficient Public Transportation

    A dense network of S-Bahns, U-Bahns (underground), buses, and trams ensures convenient transportation and short travel times within the city. This allows international guests to move easily and comfortably between their hotel, the event venue, and the supporting program.

  • Outstanding Hospitality Industry

    From international hotel chains and first-class conference hotels to unique boutique hotels, Munich offers accommodations to suit a variety of needs and event formats. Networks such as the Munich Hotel Alliance make it easier to find suitable hotels and provide assistance with hotel requests for larger groups.

  • A Variety of Locations

    Whether it’s modern convention centers, spacious exhibition halls, historic buildings, or unique event venues—Munich offers a wide range of options for events of every type and size. This means there’s the perfect setting for every occasion, from international conventions to exclusive networking events.

  • A Strong Hub for Business and Science

    As a major international hub for business and technology, Munich brings together innovative companies, renowned research institutions, and leading universities. This creates ideal conditions for professional conferences, knowledge transfer, and direct exchange between business, academia, and industry.

  • Culture and Attractions

    World-famous museums, renowned theaters, historic landmarks, and a vibrant cultural scene offer a wide range of possibilities for your social program. Whether it’s an exclusive museum visit, a cultural highlight, or a shared experience—Munich offers countless ideas for making your events truly special.

  • Unique Incentives

    From surfing on the Eisbach to group activities in the English Garden and excursions to the Bavarian lakes and the Alps: Munich combines urban experiences with breathtaking natural beauty. This opens up a wide range of possibilities for incentive trips, team-building activities, and varied recreational programs.

  • A high quality of life and a safe environment

    Munich combines an efficient infrastructure with a high quality of life, extensive green spaces, and a wide variety of recreational activities. The city is regularly ranked as one of the safest and most livable major cities in the world.

  • Bavarian cuisine and genuine hospitality

    Traditional taverns, cozy beer gardens, and a diverse dining scene define Munich’s unique atmosphere. From Bavarian specialties to international cuisine, the city offers numerous opportunities for enjoyable get-togethers and relaxed networking.

  • Professional Support

    The Munich Convention Bureau provides free assistance to event organizers in planning their events. Whether they’re looking for suitable venues and hotels, getting their bearings in the city, or connecting with local partners—the team offers personalized advice and local expertise.

Welcome to Munich

Recent studies rank Munich as the city with the best quality of life in Germany. And no wonder: Where else can you find city life, countryside and recreation as closely interwove as they are here? With its broad, flat banks and spacious riverside meadows, the Isar is a blue lifeline where you can stroll, paddle and cycle to your heart‘s content. Countless extensive parklands make the whole city a green oasis: the Olympic Park, Westpark, Nymphenburg Park and Hellabrunn Zoo to name but a few.

First among equals, however, is unquestionably the English Garden! Germany’s largest urban park enchants locals and tourists alike with its picturesque streams, lakes and meadows, not to mention its cafés and beer gardens. Relax over a mug of beer or an apple spritzer under blossoming chestnut trees and experience pure joie de vivre!
Eisbach surfing is a world-famous attraction too: All year round, ambitious board artists balance atop the ultimate standing wave.

Munich’s surroundings are equally legendary. The charming Alpine landscape is full of wonderful opportunities for hiking, climbing or biking in clean air and the great outdoors. Lake Starnberg and Lake Ammersee, wildlife and bird sanctuaries plus a multitude of attractions and natural beauty spots have something to delight literally everyone.

Munich on the move

Situated right in the heart of Europe, Munich is a cosmopolitan, international city whose metropolitan region embraces 27 districts and six independent cities. Nearly all German and European cities are within fast, easy reach.

Winner of multiple awards, Munich Airport is a major air traffic hub from which 70 airlines carry around 49 million passengers a year to over 190 destinations in more than 60 countries. The Bavarian capital also boasts excellent road and rail links. IC and ICE trains provide speedy and direct connections to Berlin, Rome, Paris, Zurich, Budapest, Prague and other key European cities.

Meanwhile, a well-developed freeway network quickly brings motorists into the city – or out into all of Germany and its European neighbours. Local public transport keeps passenger streams flowing smoothly. And given Munich‘s global appeal as a trade fair venue, it is also a popular, stress-free option to get international visitors to their congresses, shows and events.

 

Smart ideas from Munich´s start-up community

Munich is Germany’s second-largest university venue, with more than 120,000 students and 17 universities and academies. The Ludwig Maximilian University (LMU) and the Technical University of Munich (TUM) are recognized as elite universities and rank among the top 10 in the QS World University Ranking. Smart ideas mature more quickly here: New businesses launched in Munich – many of them spin-offs from TUM – regularly rank among the top 50 start-ups.

A raft of accelerators, incubators and events serves to pool the strengths of entrepreneurs, tech industries and academia. The Munich Urban Colab (MUC) is a flagship project, with coworking spaces, living labs and a high-tech prototype workshop being built on an 11,000-m2 plot. Starting in 2020, start-ups will team up with scientists and creative minds at this venue to design the city of the future.

Munich is also a world-leader in research and development, trailing only London and Paris. The Fraunhofer Institute, the Max Planck Institute, the DLR German Aerospace Center, the FfE Research Center for Energy Economics and the Helmholtz Center all embody the city‘s scientific prowess and innovative strength.

Video: simply Munich

Multifaceted Munich

Straddling the Isar River, Munich combines a homely, traditional appeal with the flair of a cosmopolitan city, a thoroughly modern lifestyle and world-class culture. Its people are friendly, down-to-earth and open-minded. And there is no end of things to see and do: the towering Frauenkirche cathedral, the central Marienplatz square, beer gardens, the fabled Hofbräuhaus, the English Garden, the traditional Viktualienmarkt (food market) and luxury shopping in the city‘s exquisite retail districts.

Meanwhile, students shape the vibrant, charming and laidback scene in the hippest quarters: Maxvorstadt, Schwabing and the area around the Glockenbachviertel, for example. The bar and nightclub scene is similarly popular. Whether you are into house, techno or electronic music, a hundred or so clubs leave you no shortage of dancefloors.

Connoisseurs and foodies of all persuasions likewise thrill to the singular culinary diversity of Munich, where local and traditional influences blend with Mediterranean and international cuisine.

 

 

Photos: Thomas Klinger, Redline Enterprises, Markus Dlouhy, Christian Kasper, Sigi Müller, istock/jakemox, Vittorio Sciosia; Video: Redline Enterprises
Overview: Conference Hotels
Convention bureau
Two women and a man are talking besides a huge sculpture in Munich.

MICE Destination

10 reasons to choose Munich

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Located on the Isar river, this is a dream city in an ideal location for event planners. Please find here general information about the MICE-Destination of Munich.

Two women and a man working at at table with a laptop in a hotel in Munich.

Planning an event

Conventions & Conferences

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

The Bavarian “meeting metropolis” is synonymous with successful conventions and welcomes event planners with open arms.

Two women and a man are standing on the roof of the Olympic Stadium in Munich.

Planning an event

Incentives & events

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Wheater a teambuiding event, a culinary experience or an adrenalin filled activity – Munich offers a unique variety of Incentive possibilities.

Convention Bureau Munich staff.

Our Services

About us

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Here you can find an overview of the Munich CVB, our services, the team as well as an overview of our memberships and network in the MICE- industry.

Overview: Trade Fair Hotels
Discover Munich
The Friedensengel - Angle of Peace - in Munich.

Our top 20

Sights you can't miss in Munich

In a nutshell: the most important sights at a glance.

In a nutshell: the most important sights at a glance. Our top 20 highlights that you really should see during your stay in Munich.

The Siegestor at Ludwigstrasse in Munich in autumn

The districts of Munich

Every district has its own unique beauty

Schwabing, Glockenbach, Haidhausen, Nymphenburg: an overview.

Bohemian in Schwabing, colourful diversity in Glockenbach, village idyll in Haidhausen, noble residences in Bogenhausen: Each of Munich's districts has its own unique beauty. An overview.

A man with curly hair is sitting in a beer garden in Munich and is smiling.

Eat & Drink

Traditionally enjoyed

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

Traditional, modern or exquisite: everything you need to know about Munich's culinary diversity.

A chairoplane at the Auer Dult in Munich.

Events

Markets, fairs and festivals

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.

Weekly markets, fairs, Spring Festival, Oktoberfest, Christmas markets: the most important dates.